/ LOGO AND MARK
/ CORPORATE IDENTITY
/ BROCHURES
/ CATALOGUES
The logo is the text that represents a product, service, or company.
The trademark is a sign or symbol represented graphically, which is usually placed alongside the logo.
The brand identity manual is the tool that regulates the coordinated application of the logo on the various media the company uses in visual communication. It includes logo versions, corporate colors, business cards, etc.
A brochure is a printed document made up of a limited number of pages.
The catalogue differs from the brochure in terms of size and number of pages and is mainly used to present the company's products.
/ EXHIBITION DESIGN
/ BILLBOARD
/ SIGN DESIGN
/ RENDERING 3D
Archigraphy is the design and application of graphic elements in architecture.
The exhibition stand is a showcase, a functional and welcoming space capable of attracting the public, where architectural and graphic elements merge to effectively communicate values, products, and services.
The billboard or advertising board is a space, installation, or external archigraphic structure used for posting large-format advertising posters, generally to more easily capture the attention of passersby.
Urban sign refers to all graphic and communication interventions on urban furniture elements (bus shelters, totems, building facades, signage, plaques, signs, etc.) for informational, advertising, or purely artistic purposes.
3D rendering is a computer graphics technique used in architecture and beyond, aimed at transforming a two-dimensional object or space into three dimensions. In exhibition stand design, it is essential as it allows for the creation of highly photorealistic environments.
/ PACKAGING PRODUCT DESIGN
/ FOOD PACKAGING
/ LABELS
/ DIGITAL MOCK UP
Packaging is the study of the product's wrapping from an aesthetic point of view. The graphic design and packaging design hold a decisive strategic value as they are responsible for convincing the target user to make a purchase. Quality, simplicity, environmental friendliness, and practicality are factors that a company cannot overlook if it wants to implement effective marketing and communication strategies. Studies show that it takes a consumer about two seconds to choose a product. It is in this very brief time that the success or failure of a brand is determined.
The digital mock-up (DMU) reproduces the graphic design of a product before it is manufactured, with the aim of evaluating it.
/ COMMUNICATION STRATEGIES
/ PR CAMPAIGNS
/ INTEGRATED COMMUNICATION
/ VIDEO SPOT
Advertising aims to inform, persuade, seduce, and encourage the consumer to purchase a product or service. Communicating effectively is essential to promote and strengthen your brand reputation.
Planning a communication strategy means analyzing the current context in which the company operates, with the goal of identifying the target audience and positioning the product/brand on the market accordingly. For this reason, you need to develop a communication plan that provides you with the guidelines to achieve your objectives.
Print campaigns in newspapers and magazines, and outdoor campaigns in small and large formats are some of the communication tools used to create an integrated communication plan.
/ WEBSITES
/ UX-UI DESIGN
/ SEO
/ SOCIAL MEDIA MARKETING
The website is the tool that people use most to find information about the products/services they intend to purchase. In addition to an appealing graphic design, a website must be responsive to be displayed correctly on desktops, tablets, and smartphones.
In website design, UX design (User Experience design) is the discipline that studies the user's experience, taking into account their culture, sensibilities, and capabilities, with the goal of providing them with the best conditions for a positive browsing experience.
UI design (User Interface design) focuses on creating the graphic interface through which the user can access content or services. UI design is clearly structured and includes many specific skills within web design, such as communication aspects, interaction studies, and the use of colors and typography, while respecting the tone the interface must convey.
SEO (Search Engine Optimization) encompasses strategies and practices aimed at increasing the visibility of a website by improving its ranking on search engines (e.g., Google). Organic positioning, Google AdWords, Google Analytics, keyword analysis, etc.
Social media marketing involves creating and managing business pages on social media platforms to increase brand awareness, identify potential customers, and generate leads. The most commonly used platforms include Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.
/ STILL LIFE
/ PORTRAITS
/ EVENTS
/ PHOTO EDITING
Photographs are the most shared content on social media and represent the most effective way to communicate and convey emotions. A photo shoot or a single shot can, depending on the situation, communicate emotions, feelings, efficiency, and professionalism, while highlighting or giving authority to the message conveyed or to the company itself.
Photo shoots for advertising campaigns, still life, photography for brochures and websites, reportage, portraits, event photography, etc.
