/ Branding / Logo / Website / Still life / Social Media Marketing
On the occasion of the opening of the new store, Optical GLI OCCHIALI entrusted me with the task of rebranding and creating the website otticagliocchiali.it. The new logo had to recall the optometric table in a modern and effective way.
For this reason I decided to create a logo that developed vertically to recall the optometric table and I used a font with rounded shapes to recall the lenses of glasses. The coordinated image, however, which reflects the colors of the shop's furnishings. Colors that I also used in the design of the menu of the website, for which I took all the photographs of the eyeglasses and the copywriting.
In relation to the social campaign on Facebook, I was responsible for launching the company page, benchmarking competitors and defining the editorial line and content strategy with the creation of still life photos of the new collections of eyeglasses and sunglasses.
