/ Branding / Naming / Logo / Corporate identity
Three friends, three different personalities, three creatives united by a passion for all things handmade, decide to open Le Sbrogliamatasse, a shop for haberdashery items and a creative workshop.
They contact me and entrust me with the task of coming up with a name for the shop and designing a logo that represents them in a creative and fun way.
I proposed the name Le Sbrogliamatasse (skein-unravel), and they immediately like it. However, the logo takes a bit more time.
After several graphic drafts, they finally choose the design featuring three little faces, one for each of them, with different work tools on their heads (knitting needles, a needle, and a crochet hook).
