/ Branding / Logo / Corporate identity
Il Teatro del Gusto is a bistro located within the ancient walls of Altamura, offering gourmet sandwiches and dishes made with local, traditional products. In anticipation of exciting updates to the menu and more, the client has commissioned me to redesign the logo and develop the new coordinated brand identity, with the requirement that I use the round shape of the old logo as a base.
My idea was to create a logo that, through the contrast of two fonts, would highlight the word 'eat' and appeal to a local and/or passing guests looking for gourmet cuisine in a casual setting.